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Archive for June 28th, 2010

Jun
28

Holidays as advertising tool

Posted by Ryan

At the moment there is an advert on my favourite Manchester radio station that says you can win a flight to Chicago and a trip down the iconic route 66 by simply flagging certain taxi’s in Manchester city centre on each Friday in June. This is such a great idea to promote certain areas of the world where tourism may be dipping slightly. Obviously these taxi’s will probably charge the earth and the likelihood of winning something is not good but there’s always that little bit of hope that would encourage me to jump in one of these branded taxi’s rather than a normal black cab! The chance of winning a holiday has always been a good prize to offer when promoting anything, and in this instance the cab firm will win when it gets more business and the tourist board in Chicago will probably see more tourism from people who listen to the same radio station as myself!